The Unfiltered CEO

Welcome to The Unfiltered CEO, where we share real stories of the ups and downs of entrepreneurship. Your host, Abby Bradetich of IlluminEssence Creations, is a business owner, brand & web designer, visibility strategist, and embodiment mentor always down for a dance party. In this podcast, we’ll dive into the authentic experiences of owning a business that you don’t always see online - the highs, the lows, and every spicy bit in-between. We’ll cover mindset, online presence, business, embodiment, social media, brand, and so much more as we turn our unfiltered stories into inspiring, actionable takeaways. In my corner of the internet, we say fuck the rules, aren’t afraid to make moves, and care more about things feeling good than comparing to what else you see online. No matter what stage of business you’re in, you’re welcome here! So grab a glass of wine or get out for your daily walk, and let’s get into it, girl!

Listen on:

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Episodes

6 hours ago

If you’ve ever felt like you’re doing all the “right” things in your business… but still hitting the same mindset blocks or feeling like things aren’t fully clicking, this episode is for you 🤍
This week I’m joined by Pamella Pritchard Howell, a business coach and mentor for coaches who supports her clients in growing their businesses through both strategy and deep mindset work.
This episode is a powerful mix of strategy, mindset, and real talk — and a reminder that growth in business isn’t just about what you do… it’s about who you become along the way.
 
In this episode, we talk about:
Pamella’s journey from England to Australia and what it looked like to trust herself through that move
The identity shifts and personal transformation that come with relocating (across the country or the world)
Starting a business during Covid, leaving corporate, and navigating life as a digital nomad
How Pamella supports her clients and the work she does with coaches
The visibility challenges and limiting beliefs that came up when her audience was in a different timezone
What it’s like to feel like you’re starting over when rebuilding community (and my experience with that after moving to Denver)
Navigating boundaries with clients across different timezones
Building community intentionally and how that’s shaped my business (events, happy hours, retreats, etc.)
The identity shift that comes with showing up online and being visible in your business
How your capacity for visibility grows and evolves over time
Why your mindset strengthens when your skillset is supported
The importance of selling in your business - and the mindset + skills that help you do it
Getting specific in your messaging, copy, and positioning to actually connect with the right people
The fear around niching down - and why not doing it can actually hold you back
The belief that you’re “owed” results as you grow in business - and how that impacts your energy
Why the same limiting beliefs show up at every level of growth (and don’t just magically disappear)
Claiming big goals and going after them without waiting to feel “ready”
The importance of having support to see yourself clearly and step into your leadership
The different phases of coaching support as you grow in business
My journey of recognizing where I’ve been giving my power away
Taking radical responsibility for your business while still trusting the nudges you’re getting
Checking in with yourself so you can actually recognize those nudges
Why you need to sell more - and how “self work” can sometimes be used to avoid taking action
Connect with Pamella on: Instagram, Facebook, and her website
Get her free Visibility Series
 
Join the Embodied Expansion Retreat: Where you don’t have to choose between yourself and your business ⛰️✨
A 4-day immersive, all-inclusive retreat designed to support both - through strategy, identity work, visibility coaching, embodiment, and real connection with other female foundersso you can reset, expand, and actually enjoy how you show up in your business.
July 30 - August 2. Breckenridge, CO. Only 9 spots available.
 
WAYS TO WORK TOGETHER
Inquire about brand & web design: 3-4 start dates left before September. Payment plans available up to 6 months through me and with Affirm (for even more extended options) 💫
Grab a Design & Marketing Power Sprint to knock out your "I've been wanting to do this" business growth tasks that have been on your list for foreverrr in just 3 days (1 spot left before September) ⚡
Join Magnetic By Nature: my Visibility Expansion Space for visionary women ready to fully inhabit who they already are - with 3 levels of support so your visibility can evolve as you do 🦋
Grab a copy of The Home Page Blueprint - a step-by-step guide to writing and structuring a home page that actually converts — complete with strategic prompts, real examples, and design flow tips 💻
 
→ Check out my website for more ways to work and connect!
 
FREE RESOURCES
You know I’m here for YOU and your success. And that includes offering a few different free resources to help you get there!
Website Hero Copy Prompts - Your no-BS guide to writing a website header that hooks in less than 7 seconds — complete with fill-in-the-blank prompts, click-worthy CTA ideas, and a quick vibe check so your home page feels like you (not some cookie-cutter template).
The Bold Expression Toolkit - Your no-fluff, full-body yes to showing up online like the powerhouse you are. Think: scroll-stopping Canva templates, juicy content prompts, mindset + embodiment practices, and personalized feedback from a pro — all wrapped in a Notion dashboard designed to help you stop holding back and start saying what you really want to say.
Sign up for my Newsletter - Where you’ll get first access to any other new resources and opportunities to work with me, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Tuesday Apr 28, 2026

We’re baaaack with another episode of Real-Time Reflections 🔥
These are honest, in-the-moment solo episodes where I pull back the curtain on what’s actually happening in my life and business — the decisions I’m making, the identity shifts I’m moving through, and what it really looks like to build a business that supports my life in real time.
And this past couple of weeks? Felt like a big shift into actually living that.
Less “doing things because I should”… and more intentionally choosing what matters, what feels good, and what actually supports the kind of life and business I want to build.
In this episode, I chat about:
What it actually looked like to make decisions in my business last week (including skipping a podcast episode 👀)
Having a friend in town, giving myself grace, and letting that be OKAY
My focus for this year: not doing things just because I “should” or “have to”
Creating a business that feels spacious instead of one that requires doing the mostttt to make money
What I chose to prioritize last week instead of forcing productivity
RELEASING MY RETREAT!!! all the details, the vision, and why I’m so damn excited about it 🏔️🥂✨
Why I want you to go check out the sales page even if you’re not planning to come
My brand photoshoot with Dani from Indy Pop Photo and how it finally feels like me (mountain dreams = fulfilled)
Why both you and your business need to be supported for real growth to happen - and how we’re doing that at the retreat
Who will be there, what to expect, and the intention behind the experience
Early bird pricing (open until 5/20 👀) and why I created this retreat to be more accessible
The spacious schedule for the retreat and why that was non-negotiable for me
How long I’ve wanted to lead a retreat - and why in-person connection lights me up so much
My mom moving to Colorado next week (!!) and what that transition means after 10+ years of living away from family
Why I chose to live away from family for so long - and what I’m excited about now
Taking Fridays off this summer and redefining what my schedule gets to look like
Letting go of the pressure to follow a “normal” Monday-Friday work week
The trap of working a little bit every day - and why a full day OFF actually matters
Adding a weekly money check-in to your calendar (trust me on this one)
Why this month has felt light and grounded, even with a lot going on astrologically
The program that’s helped me move through any shit that's come up this month, instead of getting caught up in it
The reminders you need as we head into May and summer
 
Join the Embodied Expansion Retreat: Where you don’t have to choose between yourself and your business ⛰️✨
A 4-day immersive, all-inclusive retreat designed to support both - through strategy, identity work, visibility coaching, embodiment, and real connection with other female foundersso you can reset, expand, and actually enjoy how you show up in your business.
July 30 - August 2. Breckenridge, CO. Only 9 spots available.
 
WAYS TO WORK TOGETHER
Inquire about brand & web design: 2 Q2 start dates left. Payment plans available through me and with Affirm (for even more extended options) 🪻
Grab a Design & Marketing Power Sprint to knock out your "I've been wanting to do this" business growth tasks that have been on your list for foreverrr in just 3 days (1 spot left in Q2) ⚡
Join Magnetic By Nature: my Visibility Expansion Space for visionary women ready to fully inhabit who they already are - with 3 levels of support so your visibility can evolve as you do 🦋
Grab a copy of The Home Page Blueprint - a step-by-step guide to writing and structuring a home page that actually converts — complete with strategic prompts, real examples, and design flow tips 💻
 
→ Check out my website for more ways to connect!
 
FREE RESOURCES
You know I’m here for YOU and your success. And that includes offering a few different free resources to help you get there!
Website Hero Copy Prompts - Your no-BS guide to writing a website header that hooks in less than 7 seconds — complete with fill-in-the-blank prompts, click-worthy CTA ideas, and a quick vibe check so your home page feels like you (not some cookie-cutter template).
The Bold Expression Toolkit - Your no-fluff, full-body yes to showing up online like the powerhouse you are. Think: scroll-stopping Canva templates, juicy content prompts, mindset + embodiment practices, and personalized feedback from a pro — all wrapped in a Notion dashboard designed to help you stop holding back and start saying what you really want to say.
Sign up for my Newsletter - Where you’ll get first access to any other new resources and opportunities to work with me, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Tuesday Apr 14, 2026

If you’ve been feeling burnt out, stuck in your head, or like your business and life aren’t fully supporting you, this episode is for you ✨
This week I’m joined by Jen Kates, owner of Shift Human Performance, host of the Making Shift Happen podcast, and an online nutrition and strength coach who helps clients move from feeling overwhelmed and dysregulated to confident, energized, and thriving.
In this episode, we talk about:
Jen’s journey from corporate biotech research into entrepreneurship after experiencing burnout
What burnout and chronic stress actually look like in your body and daily life
The signs to pay attention to when something feels off
Taking the leap from a 9-5 into your own business and trusting the pull to do something different
Celebrating 10 years in business (!!) and what that journey has looked like
Navigating the ups and downs of business while staying connected to your “why”
Viewing mistakes and obstacles as learning opportunities instead of personal failures
How Jen processes big emotions and handles things outside of her control
Grounding practices like meditation, getting outside, and approaching challenges with curiosity
Understanding your hormonal cycles and adjusting your energy, expectations, and plans accordingly
The importance of embodiment — getting out of your head and back into your body
Why avoiding hard emotions doesn’t work and Jen’s experience with somatic therapy
The role of play, fun, and relationships in a sustainable life and business
Why “work-life balance” isn’t real - and what to focus on instead
Building connection and community as a business owner
Making decisions in your business - and giving yourself permission to change your mind
Creating a business that aligns with your values and honors your strengths
Connect with Jen on: Instagram and her website
Listen to her Make Shift Happen Podcast
Apply to work 1:1 with Jen here
 
Get on the waitlist for The Embodied Expansion Retreat: Where you don’t have to choose between yourself and your business ⛰️✨ A 4-day immersive retreat designed to support both - through strategy, identity work, visibility coaching, and real connection so you can reset, expand, and actually enjoy how you show up in your business.
July 30 - August 2. Breckenridge, CO. More details to come!
 
WAYS TO WORK TOGETHER
Join the new evolution of Magnetic By Nature: my Visibility Expansion Space for visionary women ready to fully inhabit who they already are - with 3 levels of support so your visibility can evolve as you do 🦋
Inquire about brand & web design: 3 Q2 start dates left! Payment plans available through me and with Affirm (for even more extended options) 🪻
Grab a Design & Marketing Power Sprint to knock out your "I've been wanting to do this" business growth tasks that have been on your list for foreverrr in just 3 days! (2 spots available in Q2) ⚡
Grab a copy of The Home Page Blueprint - a step-by-step guide to writing and structuring a home page that actually converts — complete with strategic prompts, real examples, and design flow tips 💻
 
→ Check out my website for more ways to work and connect!
 
FREE RESOURCES
You know I’m here for YOU and your success. And that includes offering a few different free resources to help you get there!
Website Hero Copy Prompts - Your no-BS guide to writing a website header that hooks in less than 7 seconds — complete with fill-in-the-blank prompts, click-worthy CTA ideas, and a quick vibe check so your home page feels like you (not some cookie-cutter template).
The Bold Expression Toolkit - Your no-fluff, full-body yes to showing up online like the powerhouse you are. Think: scroll-stopping Canva templates, juicy content prompts, mindset + embodiment practices, and personalized feedback from a pro — all wrapped in a Notion dashboard designed to help you stop holding back and start saying what you really want to say.
Sign up for my Newsletter - Where you’ll get first access to any other new resources and opportunities to work with me, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Tuesday Apr 07, 2026

If you’ve been thinking about buying a home - or just want a real, honest look at what that process actually looks like - this episode is for you 🏡
This week I’m joined by Morgan Fitzke, a Colorado-based realtor (and one of my clients inside Magnetic By Nature!) who helps people navigate buying and selling homes with clarity, trust, and support.
This episode is a mix of practical guidance, real-life experiences, and behind-the-scenes conversations about both real estate and business - so you can feel more informed, supported, and confident in whatever next step you’re considering.
In this episode, we talk about:
Morgan’s journey into real estate and how her past experiences led her here
Her upcoming wedding (!!) and what that planning process has been like
What’s actually going on with interest rates this year, especially in Colorado
My own experience working with realtor clients and what I’ve learned from that
Morgan’s perspective on buying and selling vs. renting out a property
My mom’s experience buying and selling as she prepares to move to Colorado this summer
What it’s like working with first-time home buyers and what to expect in the process
Why having a realtor you trust makes such a huge difference
The importance of feeling safe and supported during the home buying process
The reality of real estate being a 24/7 industry and how Morgan navigates boundaries
Balancing business ownership, relationships, and big life events
Taking time off as a business owner (and how Morgan is approaching her wedding + honeymoon)
Helpful tips for getting started if you want to buy a home but don’t know where to begin
Why planning ahead matters for big investments like real estate (and business)
How different realtors approach contracts, onboarding, and working with clients
The power of choosing who you want to work with - in real estate and beyond
Why loving what you do matters so much in your career
The importance of building systems and processes early in business
Connect with Morgan on: Instagram and her website
 
Get on the waitlist for The Embodied Expansion Retreat: Where you don’t have to choose between yourself and your business ⛰️✨ A 4-day immersive retreat designed to support both - through strategy, identity work, visibility coaching, and real connection so you can reset, expand, and actually enjoy how you show up in your business.
July 30 - August 2. Breckenridge, CO. More details to come!
 
WAYS TO WORK TOGETHER
Join the new evolution of Magnetic By Nature: my Visibility Expansion Space for visionary women ready to fully inhabit who they already are - with 3 levels of support so your visibility can evolve as you do 🦋
Inquire about brand & web design: 3 Q2 start dates left! Payment plans available through me and with Affirm (for even more extended options) 🪻
Grab a Design & Marketing Power Sprint to knock out your "I've been wanting to do this" business growth tasks that have been on your list for foreverrr in just 3 days! (2 spots available in Q2) ⚡
Grab a copy of The Home Page Blueprint - a step-by-step guide to writing and structuring a home page that actually converts — complete with strategic prompts, real examples, and design flow tips 💻
 
→ Check out my website for more ways to work and connect!
 
FREE RESOURCES
You know I’m here for YOU and your success. And that includes offering a few different free resources to help you get there!
Website Hero Copy Prompts - Your no-BS guide to writing a website header that hooks in less than 7 seconds — complete with fill-in-the-blank prompts, click-worthy CTA ideas, and a quick vibe check so your home page feels like you (not some cookie-cutter template).
The Bold Expression Toolkit - Your no-fluff, full-body yes to showing up online like the powerhouse you are. Think: scroll-stopping Canva templates, juicy content prompts, mindset + embodiment practices, and personalized feedback from a pro — all wrapped in a Notion dashboard designed to help you stop holding back and start saying what you really want to say.
Sign up for my Newsletter - Where you’ll get first access to any other new resources and opportunities to work with me, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Tuesday Mar 31, 2026

If you’ve been feeling the pull to trust yourself more, connect more deeply with who you are, and stop looking outside of yourself for all the answers - this episode is for you ✨
This week I’m joined by Julia Phoenix, a spiritual mentor, teacher, and DNA activator who supports intuitive women in returning home to their innate power and fully owning who they are - in life, business, and the way they show up in the world.
In this episode, we talk about:
Julia’s journey into spirituality and how she fully stepped into sharing her gifts through her work
How Julia supports women in feeling safe and confident being their authentic selves
The power of allowing who you are right now to be enough
How social media and comparison can pull you away from that truth
Moving through comparison and fear of judgment
Asking yourself why you’re afraid to be fully seen or share what you want
The DNA activation work Julia developed and the transformations she sees in her clients
Processing trauma, shadow work, and past experiences through the body and energetics
The importance of connecting with yourself instead of constantly seeking answers externally
Why the answers you’re looking for are often simpler than you think
Learning to trust yourself and understand resistance and fear
Giving yourself permission to play, make mistakes, and take action without perfectionism
Why having support helps you see yourself and your gifts more clearly
How being fully yourself impacts your business and attracts aligned clients
Understanding cycles in business and honoring your natural energy
Letting go of the constant pressure to always be producing or doing more
Navigating business through intuition, support, and flow
Honoring your body, your energy, and your way of working as a woman
Connect with Julia on: Instagram, Facebook, and her website
 
Inquire about brand & web design: 3 Q2 start dates left! Payment plans available through me and with Affirm (for even more extended options) 🪻
Grab a Design & Marketing Power Sprint to knock out your "I've been wanting to do this" business growth tasks that have been on your list for foreverrr in just 3 days! (4 spots available in Q2) ⚡
 
OTHER WAYS TO WORK TOGETHER
Join the new evolution of Magnetic By Nature: my Visibility Expansion Space for visionary women ready to fully inhabit who they already are - with 3 levels of support so your visibility can evolve as you do 🦋
Grab a copy of The Home Page Blueprint - a step-by-step guide to writing and structuring a home page that actually converts — complete with strategic prompts, real examples, and design flow tips 💻
→ Check out my website for more ways to work and connect!
 
FREE RESOURCES
You know I’m here for YOU and your success. And that includes offering a few different free resources to help you get there!
Website Hero Copy Prompts - Your no-BS guide to writing a website header that hooks in less than 7 seconds — complete with fill-in-the-blank prompts, click-worthy CTA ideas, and a quick vibe check so your home page feels like you (not some cookie-cutter template).
The Bold Expression Toolkit - Your no-fluff, full-body yes to showing up online like the powerhouse you are. Think: scroll-stopping Canva templates, juicy content prompts, mindset + embodiment practices, and personalized feedback from a pro — all wrapped in a Notion dashboard designed to help you stop holding back and start saying what you really want to say.
Sign up for my Newsletter - Where you’ll get first access to any other new resources and opportunities to work with me, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Tuesday Mar 24, 2026

We’re baaaack with another episode of Real-Time Reflections 🔥
These are honest, in-the-moment solo episodes where I pull back the curtain on what’s actually happening in my life and business — the mindset shifts, identity work, lessons, and real-life experiences unfolding in real time.
And the past couple of weeks? Felt really full in the best way.
I had family in town for 9 days, got to step away from work and be fully present, and at the same time… had one of my biggest revenue months in a while. Which feels like such a powerful reminder that business gets to support your life — not take you away from it.
This episode is a mix of life, business, identity, and the in-between — what I’m navigating, what I’m choosing, and what’s coming up as I continue stepping more fully into who I am and how I want to live ✨
 
In this episode, I chat about:
Having family in town — who visited, what we did, and the relationships within our family
Spending special time with my baby niece and nephew and noticing their different personalities and development
How much I truly love being an auntie 🥹
What’s coming up this week — including my content event in Denver!
One of the best parts of owning a business: the freedom and flexibility to take time off, be present, or work how you want
Why this has been my biggest revenue month in a while — and how it happened while I was living my life, not glued to my business
The relaunch and revamp of Magnetic By Nature and how it came from the identity shift I’ve been moving through this year
Expanding beyond the “content box” I had put myself in — and owning that my work goes deeper than just content
How your identity, energy, and online presence all work together to attract aligned, dreamy clients
My personal experience this month with owning my power and how that directly impacted my business
Why external support is essential when doing identity and mindset work — and how MBN is now designed to support that
How the evolution of MBN reflects the evolution I’ve gone through personally
The reality that identity work is ongoing — not something you “complete” once and move on from
My journey with planning a retreat, letting go of a co-host, and what that taught me about stepping more fully into my power
Retreat details dropping in early April (and how to get first dibs 👀)
Navigating the “when are you having kids?” question and the pressure that can come with it
My and my husband’s honest conversations around having kids and what we actually want
How seeing my sister become a mom has shaped our perspective
The parallel between choosing motherhood and choosing your life/business path
The difference between “not being ready” and simply not wanting something right now
Making decisions based on what feels aligned for you — not what’s expected of you
 
Join the new evolution of Magnetic By Nature: my Visibility Expansion Space for visionary women ready to fully inhabit who they already are - with 3 levels of support so your visibility can evolve as you do 🦋
 
Inquire about brand & web design: 4 Q2 start dates left! Payment plans available through me and with Affirm now too (for even more extended payment options) 🪻
Grab a Design & Marketing Power Sprint to knock out your "I've been wanting to do this" business growth tasks that have been on your list for foreverrr in just 3 days! ⚡
 
Grab a copy of The Home Page Blueprint - a step-by-step guide to writing and structuring a home page that actually converts — complete with strategic prompts, real examples, and design flow tips 💻
 
FREE RESOURCES: You know I’m here for YOU and your success. And that includes offering a few different free resources to help you get there!
Website Hero Copy Prompts - Your no-BS guide to writing a website header that hooks in less than 7 seconds — complete with fill-in-the-blank prompts, click-worthy CTA ideas, and a quick vibe check so your home page feels like you (not some cookie-cutter template).
The Bold Expression Toolkit - Your no-fluff, full-body yes to showing up online like the powerhouse you are. Think: scroll-stopping Canva templates, juicy content prompts, mindset + embodiment practices, and personalized feedback from a pro — all wrapped in a Notion dashboard designed to help you stop holding back and start saying what you really want to say.
Sign up for my Newsletter - Where you’ll get first access to any other new resources and opportunities to work with me, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out my website for more ways to work and connect!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Tuesday Mar 17, 2026

If you’ve ever navigated a big identity shift — like becoming a parent, starting a business, or stepping into a new version of yourself — this episode will resonate.
This week I’m joined by Genevieve Kreindel, founder of Off Duty Mom’s Club, where she creates spaces and events that help moms reconnect with themselves through community, self-care, and real-life connection.
In this episode, we talk about:
Genevieve’s journey from being single to becoming a mom during Covid — and eventually starting her own business
What it was like to be pregnant and give birth during the pandemic and how isolating that experience was for Genevieve as a new mom
The identity shift that happens when you become a parent
Feeling safe and supported when stepping into personal growth or big life changes
Choosing yourself and what that has looked like for both of us
The practices that helped Genevieve reconnect with herself — honesty, support systems, health, and movement
Our shared love of dance and doing things simply because they’re fun
Why Genevieve created Off Duty Mom’s Club and her vision for building community for moms
The desire for more in-person connection and events, especially after Covid
Showing up authentically online and giving yourself permission to try things instead of overthinking them
Why you’re not actually being “too repetitive” in your content
The umbrella approach to content creation and how everything you share can work together
Finding time for yourself as a mom — and giving yourself permission to take it
Growing a business intentionally instead of rushing ahead
Checking in with yourself and your audience as your business evolves
The importance of loving and trusting yourself through every stage of growth
Connect with Genevieve on: Instagram and her website (where you'll find all upcoming events!)
 
Inquire about brand & web design: booking Q2 start dates! Payment plans available through me and with Affirm now too (for even more extended payment options)
Want to try DIYing your site yourself? Grab a copy of The Home Page Blueprint - a step-by-step guide to writing and structuring a home page that actually converts — complete with strategic prompts, real examples, and design flow tips so your site feels aligned, clear, and built to book.
 
FREE RESOURCES: You know I’m here for YOU and your success. And that includes offering a few different free resources to help you get there!
Website Hero Copy Prompts - Your no-BS guide to writing a website header that hooks in less than 7 seconds — complete with fill-in-the-blank prompts, click-worthy CTA ideas, and a quick vibe check so your home page feels like you (not some cookie-cutter template).
The Bold Expression Toolkit - Your no-fluff, full-body yes to showing up online like the powerhouse you are. Think: scroll-stopping Canva templates, juicy content prompts, mindset + embodiment practices, and personalized feedback from a pro — all wrapped in a Notion dashboard designed to help you stop holding back and start saying what you really want to say.
Sign up for my Newsletter - Where you’ll get first access to any other new resources and opportunities to work with me, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out my website for more ways to work and connect!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Tuesday Mar 10, 2026

If you’re someone who’s used to being the strong one — the positive one, the ambitious girly who keeps things moving no matter what — this episode is for you 🫶🏻
I’m joined by Nichole Lee, a loss and life transition coach who supports high performers navigating grief, major life changes, and the identity shifts that often come with them. This conversation is honest, grounding, and such an important reminder that you don’t have to carry everything on your own — and that allowing yourself to feel, process, and evolve is part of stepping into the next chapter of your life.
In this episode, we talk about:
Nichole’s journey from losing her mother to leaving her job and building a business supporting people through loss and life transitions
The signs from the universe that helped her step into the work she’s truly meant to do
Why grief isn’t limited to losing a loved one — and how it can show up in identity shifts, changing relationships, and life transitions
The unique challenges high performers face when navigating loss and emotional change
Why the people who “have it together” still need support and safe spaces too
Finding the people in your life who can hold space for you without trying to immediately fix things
Allowing yourself to feel your emotions instead of suppressing them or comparing your struggles to others
The importance of moving emotions out of your body and the mind-body connection in healing
Practices we both love that help release stored emotions and reconnect with yourself
Questioning belief systems and expectations that were never actually yours to carry
Grieving the loss of friendships, identities, and old versions of yourself as you grow
How outside perspectives and coaching can help you find clarity and move forward
Looking at the root of what’s happening, rather than just trying to fix the symptoms
How unprocessed emotions can show up as anxiety, panic attacks, or depression (and our personal experiences with that)
Learning to listen to what your body is telling you and trusting your intuition
Giving yourself permission to be all of you — and why life is both/and, not either/or
Allowing yourself to dream bigger than what you might believe is possible
Connect with Nichole on: Instagram, LinkedIn, and her website
Schedule a complimentary confidential call with Nichole
 
Inquire about brand & web design: booking Q2 start dates! Payment plans available through me and with Affirm now too (for even more extended payment options)
 
FREE RESOURCES: You know I’m here for YOU and your success. And that includes offering a few different free resources to help you get there!
Website Hero Copy Prompts - Your no-BS guide to writing a website header that hooks in less than 7 seconds — complete with fill-in-the-blank prompts, click-worthy CTA ideas, and a quick vibe check so your home page feels like you (not some cookie-cutter template).
The Bold Expression Toolkit - Your no-fluff, full-body yes to showing up online like the powerhouse you are. Think: scroll-stopping Canva templates, juicy content prompts, mindset + embodiment practices, and personalized feedback from a pro — all wrapped in a Notion dashboard designed to help you stop holding back and start saying what you really want to say.
Sign up for my Newsletter - Where you’ll get first access to any other new resources and opportunities to work with me, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out my website for more ways to work and connect!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Tuesday Mar 03, 2026

If you’re incredible at what you do… but avoid looking too closely at the actual business side of your business — this episode is going to hit 🔥
This week, I’m joined by Shauna Lynn Simon — CEO of Shauna Lynn Coaching, founder of SLS Academy, business strategist, author, and host of The Real Women Real Business Podcast (where I recently had the honor of being a guest!).
In this episode, we talk about what it means to be an “accidental CEO” and how to stop operating like one. This conversation is strategic, direct, and empowering — a reminder that you’re not just the talent… you’re the CEO. And that role deserves your attention too!
We dive into:
What being an “accidental CEO” actually means — and how so many women fall into it
The importance of facing the BUSINESS side of owning a business (not just doing client work)
Why women undervalue and underprice themselves — both strategically and emotionally
Reframing “client loyalty” and recognizing the true value you bring
Profit leaks: where you might be unintentionally losing money in your business
Why discounting before anyone even asks is costing you more than you think
Setting boundaries, avoiding scope creep, and creating “yes opportunities” when you say no
Taking full ownership of what happens in your business — the empowering and uncomfortable sides of that
Not settling for “just enough” income when you deserve more
How to build genuine relationships with past, current, and potential clients
Do’s and don’ts of lead engagement — welcome messages, auto-responses, and keeping things human
Shauna’s “matchmaker” approach to community building
The power of niching down (and why it actually makes everything easier — from messaging to content to offers)
How to monetize your passion without sacrificing income
The two questions you need to ask yourself to ensure your joy and your revenue can coexist
Connect with Shauna on: Instagram, LinkedIn, YouTube, and her website
Take her free Accidental CEO Assessment
 
Buy your copy of The Home Page Blueprint for $47! Your step-by-step guide to writing and structuring a home page that actually converts — complete with strategic prompts, real examples, and design flow tips so your site feels aligned, clear, and built to book (not just look pretty).
Inquire about brand & web design: booking Q2 start dates! Payment plans up to 8 months available.
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
Website Hero Copy Prompts - Your no-BS guide to writing a website header that hooks in less than 7 seconds — complete with fill-in-the-blank prompts, click-worthy CTA ideas, and a quick vibe check so your home page feels like you (not some cookie-cutter template).
The Bold Expression Toolkit - Your no-fluff, full-body yes to showing up online like the powerhouse you are. Think: scroll-stopping Canva templates, juicy content prompts, mindset + embodiment practices, and personalized feedback from a pro — all wrapped in a Notion dashboard designed to help you stop holding back and start saying what you really want to say.
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with me, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out my website for more ways to work and connect!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Tuesday Feb 24, 2026

We're baaaack with a second episode of my new monthly series Real-Time Reflections! 🔥 These are honest, in-the-moment solo episodes where I pull back the curtain on what’s actually happening in my life and business — the mindset shifts, experiments, lessons, and evolutions unfolding in real time.
And honestly. February felt… expansive and uncomfortable all at once.
In this episode, I share what this past month really looked like BTS — the learning edges, the identity shifts, the limiting beliefs that popped up, and the intentional ways I chose to move through them.
This month’s theme? Learning. In new ways. For no “productive” reason. Simply because I want to. And letting that expand who I am — inside and outside of business.
 
In this episode, I chat about:
Why my husband and I started learning Croatian together, what inspired that choice, and how it’s brought us closer
The app we’re using (and why we genuinely love it)
The importance of trying new things that have nothing to do with business or productivity
Getting uncomfortable in ways that aren’t tied to success or income
My deep dive into astrology (inspired by Chani Nicholas’ book You Were Born For This) and what I’ve learned about myself
How astrology and human design have given me permission to be my fullest self
Using myself and my twin sister as examples of how signs and energy show up differently in different people
How these tools have helped me understand relationships more deeply — personally and professionally
My future vision for weaving human design and astrology more intentionally into my work
The support my coach and friend Nina Chin has given me as I shed old identities and limiting stories
Releasing the past 9-year cycle / year of the snake energy and stepping more fully into who I am now
The shedding activation created by Nina that my husband and I did before Lunar New Year — and how powerful that felt
The identity shifts that are directly impacting how I show up in my business, how I describe what I do, and the power I’m owning
Why you don’t have to take action immediately on every realization — and the importance of embodiment before execution
The limiting beliefs and mental wobbles that surfaced this month
My favorite embodiment practices that helped me move through it (linked below)
If you’re in a season of learning, shedding, evolving, or quietly becoming more of yourself — this one’s for you 🫶🏻
 
✨ Guided Movement Practice for getting the shit out
✨ Guided Movement Practice for embracing more self-love
 
Grab a ticket to our Denver event on March 26th: Pour Into Your Content 🍷 A relaxed afternoon of content planning, legal clarity, and connecting with other women over a glass of wine. Thursday, 3/26. 4-7pm. Littleton, CO.
 
How we can work together:
Get visibility & content help in Magnetic By Nature: my online presence support system with 3 tiers to meet you where you're at 🦋
Inquire about brand & web design: booking Q2 start dates 🪻
Grab a Design & Marketing Power Sprint to knock out your "I've been wanting to do this" business growth tasks that have been on your list for foreverrr in just 3 days! ⚡
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
Instagram Audit: This free audit is your chance to get personalized feedback on your profile + content — so you can stop guessing and start showing up in a way that actually feels like YOU and connects with the right people.
The Bold Expression Toolkit - Your no-fluff, full-body yes to showing up online like the powerhouse you are. Think: scroll-stopping Canva templates, juicy content prompts, mindset + embodiment practices, and personalized feedback from a pro — all wrapped in a Notion dashboard designed to help you stop holding back and start saying what you really want to say.
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with me, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out my website for more ways to work and connect!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!
 

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