The Unfiltered CEO

Identity shifts, sustainable habits, goal setting & more with Debi Kinney

You're in for a BIG dose of motivation & inspiration today! I'm so excited to be joined by Debi Kinney - a goals coach helping you in all areas of life, from business to health & fitness, and more!
In this episode, we chat about:
goals coaching, what that means, and Debi’s journey there, including the identity shift that came with it
tips for how to approach your goals, create sustainable habits, and maintain them
morning routines, why we love them, and how to make your own
increasing opportunities for inspiration & ideas (and how that translates to content)
BTS details about my wedding coming up this year
being authentic in life and business and the journey, lessons, & identity shifts that come with it
asking for help as a sign of strength, not weakness
setting and holding boundaries in business
journaling as a transfer of energy
staying open to new possibilities and letting your successes guide you
Connect with Debi on Instagram and her website!
Sign up for Debi's monthly newsletter
Get Debi's FREE "Got Goals?" Workbook
Learn more about Debi's Goal Coaching Capsule (an intro to coaching)
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
FREE Website Review - Ever wonder how your brand & website is doing? How it compares to others? Or what could make it better? Sign up for a free review that answers these questions and provides design & copy suggestions to increase conversions & connect with your ideal clients more effectively, plus show you how to be more authentic in your online presence.
Selling on Stories Guide - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out our website for more ways to work and connect with us!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Finding Freedom in Pinterest Marketing with Meagan Williamson

If you've even thought about showing up on Pinterest as a business owner, THIS is the episode for you! I loved getting to chat with Meagan Williamson - a Pinterest Strategist and Niche Marketing Expert helping business owners leverage Pinterest so they can grow and scale their audience.
In this episode, we talk all about Pinterest, including tips, best practices, ideas to try, and a little hot seat coaching from Meagan herself! Plus, other topics like:
the benefits & ease of using Pinterest as a business owner
finding freedom & permission to express yourself and be ALL of you - on Pinterest & in other parts of your online presence
tips for using video on Pinterest (and other social platforms too!)
not sanitizing yourself on social media & in business (and how to get past that)
growth mindset & how that impacts you as a business owner
not getting sucked into comparisonitis or consuming more than creating on social media (& how to use your time instead)
tapping back into your internal magic, ideas & intuition and how we each love to do that
making life-first decisions as a business owner
Connect with Meagan on Instagram and her website!
Get Meagan's FREE Perfect Pinterest Image Guide
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
FREE Website Reviews - Ever wonder how your brand & website is doing? How it compares to others? Or what could make it better? Sign up for a free review that answers these questions and provides design & copy suggestions to increase conversions & connect with your ideal clients more effectively, plus show you how to be more authentic in your online presence.
Selling on Stories Guide - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out our website for more ways to work and connect with us!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Stepping into your power & other business-owning lessons from two former people-pleasers with Danielle Trant

I'm so excited to be joined by my past client, friend, and the bubbliest person you'll ever meet: Danielle Trant of Indy Pop Photo. She is a brand and wedding photographer based in Colorado, and we just recently helped her through a rebrand and redesign for her business. We get into allllll the goodness about our time working together in this episode, PLUS:
stepping into your power & authentic self through redesign and allowing your business to change over time
using color in a high-end market
dealing with imposter syndrome, being your own worst critic
our journey with people pleasing, letting that go, and how that’s impacted our businesses
the importance of leaving home/going out on your own as an adult
details on Dani’s husband, dogs, living in Texas, journey to becoming a photographer, and more!
having unconditional support from your partner as you navigate the ups and downs of entrepreneurship
business is a personal thing, setting boundaries, questioning what you're doing
how working with clients is about more than just the end product or money coming in
blending professional with personality in your business and online presence
the power of connecting and collaborating with other business owners in-person
Connect with Dani on Instagram and her new website (designed by us!)
Book a call with IlluminEssence Creations to inquire about your brand & web design project here.
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
FREE Website Reviews - Ever wonder how your brand & website is doing? How it compares to others? Or what could make it better? Sign up for a free review that answers these questions and provides design & copy suggestions to increase conversions & connect with your ideal clients more effectively, plus show you how to be more authentic in your online presence.
Selling on Stories Guide - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out our website for more ways to work and connect with us!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Unfiltered truth about business & marketing with Polly Pollock

Today, we're taking unfiltered to a whole new level in this honest and spicy interview with Polly Pollock - Marketing Mentor for ADHD & Neurodiverse Entrepreneurs. She helps coaches, service providers, mentors take the overwhelm out of marketing to make it sustainable and authentic, and she's a newly published author too!
In this episode, we chat all about what we don’t like about the online business space, social media, and marketing - and calling that shit out - plus other topics like:
her new book & becoming an author
inner work & mindset vs. strategy & marketing (and balancing both)
how to navigate the overwhelm of input & ideas as a business owner
niche vs. brand vs. ideal client
allowing yourself to evolve as a business owner
not being so “strict” about the rules/what other people say
marketing is engrained in connecting on a human level (what that means & how to do it)
how social media shouldn’t be your main marketing strategy (and what should be instead)
changing your expectations around social media & business
shifting the perspective of online marketing & building for the longterm
the normal side of building a business in ALL kinds of times
processing your emotions & letting your anger out
Connect with Polly on Instagram and her website!
Get Polly's FREE Neuro-Friendly Content Kit
Learn more about her Mentorship Intensives
Order Polly's book Shadow Work for the Soul Searcher
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
FREE Website Reviews - Ever wonder how your brand & website is doing? How it compares to others? Or what could make it better? Sign up for a free review that answers these questions and provides design & copy suggestions to increase conversions & connect with your ideal clients more effectively, plus show you how to be more authentic in your online presence.
Selling on Stories Guide - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out our website for more ways to work and connect with us!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Getting featured in the media and knowing your "why" with Mercedes Barba

Can't wait for y'all to get allll the goodness from our next guest: Mercedes Barba. She is a former journalist, professional editorial leader, senior video producer, and all-around media expert helping small businesses get featured in the media.
In this episode, we cover:
the power of the media, especially for small businesses
experiencing a big loss and how that impacted Mercedes' biz journey & life
the importance of knowing your “why” & staying connected to that
what it looks like to get featured in the media, how Mercedes does that for her clients, & the results from their success stories
how to take understanding your ideal client one step further
why you need an automatic opt-in on your website & built-out funnels before a media presence
the importance of investing in marketing & platforms outside of social media
outsourcing as a business owner and staying true to what you’re best at
Mercedes’ journey to building her business along her 9-5 job and her goals for this year + the future
the importance of taking time for yourself as you grow your business
Connect with Merecedes on Instagram and her website!
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
FREE Website Reviews - Ever wonder how your brand & website is doing? How it compares to others? Or what could make it better? Sign up for a free review that answers these questions and provides design & copy suggestions to increase conversions & connect with your ideal clients more effectively, plus show you how to be more authentic in your online presence.
Selling on Stories Guide - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out our website for more ways to work and connect with us!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!
 

Starting messy, brand marketing, & genuine connections with Abby Anderson of Lupine Design Co.

Today, we're excited to be joined by Abby Anderson, co-owner of Lupine Design Co! 🎨 Abby and business partner Julie are an experienced creative duo based in Colorado, using their art skills to create bold murals for schools, shops, restaurants, homes, offices, public spaces & more.
We chat about:
Starting messy, imperfect action, & having a co-owner in business
Being multi-passionate as an entrepreneur
Using murals as marketing & an extension of your brand
Types of murals, businesses who could benefit from them
Creating content & the importance of being personally involved in your socials in 2025
Finding new ways to bring in leads, market your biz & add passive income streams
Our experience with local networking & pros/cons
Creating genuine connections & sharing your authentic energy through your online presence
Lessons learned about boundaries, clients, & taking action
Connect with Lupine Design Co. on Instagram and their website!
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
Selling on Stories Guide - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out our website for more ways to work and connect with us!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

How I confidently gave a $3k refund to an unaligned client

Last year, I gave a $3k refund to an unaligned client. And even though it was anxiety-inducing and hard and challenged me, I learned a LOT from that experience that empowered me, taught me about trust and standing up for what you believe in, and helps me run my business to this day.
In today's episode, we chat about:
The story of what happened with this client & refund
How to know if a client is unaligned + the importance of trust
The lessons learned about mindset and support system
The importance of saying no to clients who don’t light you up
Why optimizing your online presence helps you work with who YOU want
How to align with dreamy clients in your brand, web & socials
Why you shouldn’t actually have to “sell” on inquiry calls (and how to make that happen for your biz)
Book a brand & web design project with us! 3 spots left in Q1; payment plans available.
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
Selling on Stories Guide - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out our website for more ways to work and connect with us!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Protecting Your Brand & Building Community with Taylor Williams

I couldn't be more excited to welcome my friend and incredible lawyer Taylor Williams of Williams Law to the show! ✨ She is a Trademark and Business Attorney helping small businesses protect their brands with trademarks and contracts. Over the past two years, we've grown as friends, business owners, and collaborators - creating a community of our own in Denver through happy hours (and a retreat coming soon!).
This episode covers allll kinds of business goodness, including:
why you need a trademark & the importance of getting it done earlier in your business journey
the consequences of not getting a trademark (and a couple horror stories from Taylor’s clients!)
investing in a trademark isn’t as expensive as you think
outsourcing for your business - what to look for, what we value in working with others, & what to avoid (including scams)
supporting your clients with communication, effective systems, & kindness
custom vs. templated contracts - costs, pros & cons, state requirements
why you should truly understand what’s in your contracts
Taylor’s journey to starting her business and going full time
the biggest lesson that’s benefited Taylor growing her business
Connect with Taylor on Instagram and her website! Find out more about her Contract Template Shop.
 
Join our next business happy hour in Denver by DMing either of us on Instagram 🥂
Sign up for our Retreat Waitlist to be the first to get all the details 🗻
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
Selling on Stories Guide - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out our website for more ways to work and connect with us!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Why you need a website NOW more than ever

GO BIRDS BABYYYY 🦅🦅 In honor of the Eagles winning the Super Bowl this weekend, we are offering 18% OFF all brand & web projects booked by 2/14! Signed contract & paid deposit required (payment plans available!). Inquire HERE.
 
In today’s episode we talk allll things websites, including:
the tangible & intangible results of launching a new website
how our clients transform during our work together
getting more inquiries & sales from your website
setting up your online presence for longterm success
why you need a website NOW more than ever (and not just a social presence)
the importance of women-owned & diverse businesses having representation in the online space (and why I’m so passionate about working with them!)
things to assess in your website/online presence to serve you in the longterm
renting vs. owning marketing platforms in your business
GET 18% OFF YOUR BRAND & WEBSITE PROJECT
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
Selling on Stories Guide - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out our website for more ways to work and connect with us!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

From hating socials to having FUN planning & (quickly) creating

Social media is something we all love to hate. BUT we also know it's a necessary evil as a business owner - cue allll kinds of feelings about that (I've heard and felt them all too!). I'm a big believer that just because it's something we "have" to do doesn't mean it can't also be fun and intuitive and easy! So, in today's episode, we cover:
the changes in my social media accounts (from one to two, back to one again) & the reasons behind those moves
why I’m focusing on a personal brand account (and why a lot of other biz owners are this year too)
how to show up as your fullest self on socials, even when running a business
the freedom in creating content as a personal brand
journal reflection prompts for assessing your socials
shortening the space between thought and action (as a biz owner & in content creation)
how to plan a full month of content & the systems needed in place
the content pillars I like to use for my content (and how you can use them too!)
how to make content creation faster, easier, and actually FUN (and intuitive)
Learn all about the LIT Content Collective (and don't forget to DM me for your discount!)
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
Selling on Stories Guide - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out our website for more ways to work and connect with us!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast