Getting featured in the media and knowing your "why" with Mercedes Barba

Can't wait for y'all to get allll the goodness from our next guest: Mercedes Barba. She is a former journalist, professional editorial leader, senior video producer, and all-around media expert helping small businesses get featured in the media.

In this episode, we cover:

• the power of the media, especially for small businesses
• experiencing a big loss and how that impacted Mercedes' biz journey & life
• the importance of knowing your “why” & staying connected to that
• what it looks like to get featured in the media, how Mercedes does that for her clients, & the results from their success stories
• how to take understanding your ideal client one step further
• why you need an automatic opt-in on your website & built-out funnels before a media presence
• the importance of investing in marketing & platforms outside of social media
• outsourcing as a business owner and staying true to what you’re best at
• Mercedes’ journey to building her business along her 9-5 job and her goals for this year + the future
• the importance of taking time for yourself as you grow your business

Connect with Merecedes on Instagram and her website!

 

FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!

1. FREE Website Reviews - Ever wonder how your brand & website is doing? How it compares to others? Or what could make it better? Sign up for a free review that answers these questions and provides design & copy suggestions to increase conversions & connect with your ideal clients more effectively, plus show you how to be more authentic in your online presence.
2. Selling on Stories Guide - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
3. 5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
4. Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.

Check out our website for more ways to work and connect with us!

 

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→ Connect with me on Insta:

@abbybradetich for alllll the juicy things

@illuminessencecreations for brand & web

@theunfilteredceopod for the podcast!