The Unfiltered CEO

Bringing Early 2000s REALNESS Back to Your Content with Aisha Nicole

Remember those MySpace and early Facebook days? Where you showed up with confidence, said what you wanted, and expressed yourself without question... THAT is the energy we're bringing to today's episode (and we want you to bring to your content again too)!
I'm so excited to welcome Aisha Nicole - an ADHD Content Coach + Messaging Strategist - to the show, where we talk about:
her journey with ADHD and how she navigates business and content with that
letting go of perfectionism online & allowing the real human to show
our love for MySpace and just simply expressing ourselves on social media
saying “fuck the rules” & working on balance
how technology & social media has changed over time
being millennials & how we’re the “in-between” generation
2007 social media vibes & our cringiest moments from first getting on Facebook
tapping into your own story & “why” on social media - how to use that to stand out & get people to actually care
being bolder, spicier, more controversial online - how to actually do that without sanitizing yourself & your content
focusing on quality > quantity in content and not expecting yourself to be an expert
disconnecting from the metrics and reconnecting with why you’re here
Connect with Aisha on Instagram and her website!
Sign up for her Social Media Audit service
 
Schedule a call to chat about your brand & web design project and how you can book with just a $500 deposit this May! Extended payment plans also available.
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
The Bold Expression Toolkit - Your no-fluff, full-body yes to showing up online like the powerhouse you are. Think: scroll-stopping Canva templates, juicy content prompts, mindset + embodiment practices, and personalized feedback from a pro — all wrapped in a Notion dashboard designed to help you stop holding back and start saying what you really want to say.
Website Reviews - Ever wonder how your brand & website is doing? How it compares to others? Or what could make it better? Sign up for a free review that answers these questions and provides design & copy suggestions to increase conversions & connect with your ideal clients more effectively, plus show you how to be more authentic in your online presence.
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out our website for more ways to work and connect with us!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

You don't have a content problem, you have a CONNECTION problem

Short and sweet solo episode today PACKED with value to help you show up as your best, boldest self on social media in a way that feels good to you and your business (while working too!) 🔥 Cause the truth is: you don't have a content problem - you have a CONNECTION problem.
[snag a copy of our FREE Bold Expression Toolkit to help you through this]
I've done a lot of interviews lately covering this topic and wanted to share my favorite tips and advice here for y'all to easily and quickly consume about how to make content easier, more aligned, and actually enjoyable!
In this episode, we cover ideas like:
figuring out what you want to be known for & filtering your content through that lens
how to reconnect with yourself & your inner magic
creating before consuming
ways to stop filtering yourself out of your captions & content
how to create your OWN approach to social media & journal prompts to help you do that
limiting beliefs that come up as women business owners
mindset work around content
the importance of data in impartially analyzing your content
Learn more about 1:1 Content Coaching [and apply here!]
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
The [new!] Bold Expression Toolkit - Your no-fluff, full-body yes to showing up online like the powerhouse you are. Think: scroll-stopping Canva templates, juicy content prompts, mindset + embodiment practices, and personalized feedback from a pro — all wrapped in a Notion dashboard designed to help you stop holding back and start saying what you really want to say.
Website Reviews - Ever wonder how your brand & website is doing? How it compares to others? Or what could make it better? Sign up for a free review that answers these questions and provides design & copy suggestions to increase conversions & connect with your ideal clients more effectively, plus show you how to be more authentic in your online presence.
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out our website for more ways to work and connect with us!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Meaningful Lessons for Life & Business with Shayla Cammarata of Ignite Yoga

Listening to our next guest is like grabbing a cup of coffee with your best friend and having a heart-to-heart 🤍 I couldn't be more excited to welcome Shayla Cammarata - ER doctor, yoga teacher, and owner of Ignite Yoga - to the show for a calming, juicy conversation about life and business.
I had the pleasure of working with her yoga studio in 2024 to redesign their website, which we get into a little in this episode, but we mostly chat about:
her recent spring break adventures in Scandinavia
how her decision to stay in PA allowed her to build a community, travel & be there for her best friend as she battled cancer
how she manages being both an ER doctor and a business owner
the importance of managing expectations, delegating & communicating well
being comfortable with never “achieving” balance or ever “figuring it out”
morning routines and not being influenced by all the “perfect” people doing the most
knowing the bare minimum of what you need to show up as your best self each day
learning the lesson of letting go and “done is better than perfect”
navigating the roller coaster of owning a business
moving past your own bullshit when you avoid or procrastinate big projects or something that’s new/uncomfortable
planning retreats for her yoga studio
the healing power of retreats, especially while navigating her grief journey
retreats as an act of self-care and a gift for others
accepting that it’s not all going to get done and there’s room for ALL of us
Connect with Shayla & Ignite Yoga on Instagram and their website!
Learn more about Ignite Retreats (and sign up for one!)
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
FREE Website Reviews - Ever wonder how your brand & website is doing? How it compares to others? Or what could make it better? Sign up for a free review that answers these questions and provides design & copy suggestions to increase conversions & connect with your ideal clients more effectively, plus show you how to be more authentic in your online presence.
Selling on Stories Guide - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out our website for more ways to work and connect with us!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Personalizing your content & building a sustainable business with Laura Martinez

The truth is: an authentic approach to content and business is what's REALLY going to move the needle and help you grow! And today I'm joined by someone who not only believes that but has used it to scale from an hourly VA to booked-out agency, despite the plot twists life has thrown her way.
I'm so excited to welcome Laura Martinez, Marketing Coach & Systems Strategist, to the show, where we chat about:
being multi-passionate as an entrepreneur
how to build a sustainable business that can weather any storm
our personal plot twists in life & how that impacted our beliefs, business, values, etc.
tips for how to create SOPs for your business without feeling overwhelmed
channeling Mel Robbins: “5, 4, 3, 2, 1, DO IT" + taking imperfect action
the importance of being involved in your own social media as a business owner
translating who you are into your content without censoring yourself or holding back + tips for how to do that
being yourself & allowing real life to happen (in business and content)
shortening the time between thought & action
benefits of podcasting and my experience starting one
releasing expectations is where results happen — applying that to content & business
Connect with Laura on Instagram and her website!
Get Laura's FREE Content Planning Toolkit
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
FREE Website Reviews - Ever wonder how your brand & website is doing? Or what could make it better? Sign up for a free review that answers these questions and provides design & copy suggestions to increase conversions & connect with your ideal clients more effectively, plus show you how to be more authentic in your online presence.
Selling on Stories Guide - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out our website for more ways to work and connect with us!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Identity shifts, sustainable habits, goal setting & more with Debi Kinney

You're in for a BIG dose of motivation & inspiration today! I'm so excited to be joined by Debi Kinney - a goals coach helping you in all areas of life, from business to health & fitness, and more!
In this episode, we chat about:
goals coaching, what that means, and Debi’s journey there, including the identity shift that came with it
tips for how to approach your goals, create sustainable habits, and maintain them
morning routines, why we love them, and how to make your own
increasing opportunities for inspiration & ideas (and how that translates to content)
BTS details about my wedding coming up this year
being authentic in life and business and the journey, lessons, & identity shifts that come with it
asking for help as a sign of strength, not weakness
setting and holding boundaries in business
journaling as a transfer of energy
staying open to new possibilities and letting your successes guide you
Connect with Debi on Instagram and her website!
Sign up for Debi's monthly newsletter
Get Debi's FREE "Got Goals?" Workbook
Learn more about Debi's Goal Coaching Capsule (an intro to coaching)
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
FREE Website Review - Ever wonder how your brand & website is doing? How it compares to others? Or what could make it better? Sign up for a free review that answers these questions and provides design & copy suggestions to increase conversions & connect with your ideal clients more effectively, plus show you how to be more authentic in your online presence.
Selling on Stories Guide - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out our website for more ways to work and connect with us!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Finding Freedom in Pinterest Marketing with Meagan Williamson

If you've even thought about showing up on Pinterest as a business owner, THIS is the episode for you! I loved getting to chat with Meagan Williamson - a Pinterest Strategist and Niche Marketing Expert helping business owners leverage Pinterest so they can grow and scale their audience.
In this episode, we talk all about Pinterest, including tips, best practices, ideas to try, and a little hot seat coaching from Meagan herself! Plus, other topics like:
the benefits & ease of using Pinterest as a business owner
finding freedom & permission to express yourself and be ALL of you - on Pinterest & in other parts of your online presence
tips for using video on Pinterest (and other social platforms too!)
not sanitizing yourself on social media & in business (and how to get past that)
growth mindset & how that impacts you as a business owner
not getting sucked into comparisonitis or consuming more than creating on social media (& how to use your time instead)
tapping back into your internal magic, ideas & intuition and how we each love to do that
making life-first decisions as a business owner
Connect with Meagan on Instagram and her website!
Get Meagan's FREE Perfect Pinterest Image Guide
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
FREE Website Reviews - Ever wonder how your brand & website is doing? How it compares to others? Or what could make it better? Sign up for a free review that answers these questions and provides design & copy suggestions to increase conversions & connect with your ideal clients more effectively, plus show you how to be more authentic in your online presence.
Selling on Stories Guide - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out our website for more ways to work and connect with us!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Stepping into your power & other business-owning lessons from two former people-pleasers with Danielle Trant

I'm so excited to be joined by my past client, friend, and the bubbliest person you'll ever meet: Danielle Trant of Indy Pop Photo. She is a brand and wedding photographer based in Colorado, and we just recently helped her through a rebrand and redesign for her business. We get into allllll the goodness about our time working together in this episode, PLUS:
stepping into your power & authentic self through redesign and allowing your business to change over time
using color in a high-end market
dealing with imposter syndrome, being your own worst critic
our journey with people pleasing, letting that go, and how that’s impacted our businesses
the importance of leaving home/going out on your own as an adult
details on Dani’s husband, dogs, living in Texas, journey to becoming a photographer, and more!
having unconditional support from your partner as you navigate the ups and downs of entrepreneurship
business is a personal thing, setting boundaries, questioning what you're doing
how working with clients is about more than just the end product or money coming in
blending professional with personality in your business and online presence
the power of connecting and collaborating with other business owners in-person
Connect with Dani on Instagram and her new website (designed by us!)
Book a call with IlluminEssence Creations to inquire about your brand & web design project here.
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
FREE Website Reviews - Ever wonder how your brand & website is doing? How it compares to others? Or what could make it better? Sign up for a free review that answers these questions and provides design & copy suggestions to increase conversions & connect with your ideal clients more effectively, plus show you how to be more authentic in your online presence.
Selling on Stories Guide - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out our website for more ways to work and connect with us!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Unfiltered truth about business & marketing with Polly Pollock

Today, we're taking unfiltered to a whole new level in this honest and spicy interview with Polly Pollock - Marketing Mentor for ADHD & Neurodiverse Entrepreneurs. She helps coaches, service providers, mentors take the overwhelm out of marketing to make it sustainable and authentic, and she's a newly published author too!
In this episode, we chat all about what we don’t like about the online business space, social media, and marketing - and calling that shit out - plus other topics like:
her new book & becoming an author
inner work & mindset vs. strategy & marketing (and balancing both)
how to navigate the overwhelm of input & ideas as a business owner
niche vs. brand vs. ideal client
allowing yourself to evolve as a business owner
not being so “strict” about the rules/what other people say
marketing is engrained in connecting on a human level (what that means & how to do it)
how social media shouldn’t be your main marketing strategy (and what should be instead)
changing your expectations around social media & business
shifting the perspective of online marketing & building for the longterm
the normal side of building a business in ALL kinds of times
processing your emotions & letting your anger out
Connect with Polly on Instagram and her website!
Get Polly's FREE Neuro-Friendly Content Kit
Learn more about her Mentorship Intensives
Order Polly's book Shadow Work for the Soul Searcher
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
FREE Website Reviews - Ever wonder how your brand & website is doing? How it compares to others? Or what could make it better? Sign up for a free review that answers these questions and provides design & copy suggestions to increase conversions & connect with your ideal clients more effectively, plus show you how to be more authentic in your online presence.
Selling on Stories Guide - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out our website for more ways to work and connect with us!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!

Getting featured in the media and knowing your "why" with Mercedes Barba

Can't wait for y'all to get allll the goodness from our next guest: Mercedes Barba. She is a former journalist, professional editorial leader, senior video producer, and all-around media expert helping small businesses get featured in the media.
In this episode, we cover:
the power of the media, especially for small businesses
experiencing a big loss and how that impacted Mercedes' biz journey & life
the importance of knowing your “why” & staying connected to that
what it looks like to get featured in the media, how Mercedes does that for her clients, & the results from their success stories
how to take understanding your ideal client one step further
why you need an automatic opt-in on your website & built-out funnels before a media presence
the importance of investing in marketing & platforms outside of social media
outsourcing as a business owner and staying true to what you’re best at
Mercedes’ journey to building her business along her 9-5 job and her goals for this year + the future
the importance of taking time for yourself as you grow your business
Connect with Merecedes on Instagram and her website!
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
FREE Website Reviews - Ever wonder how your brand & website is doing? How it compares to others? Or what could make it better? Sign up for a free review that answers these questions and provides design & copy suggestions to increase conversions & connect with your ideal clients more effectively, plus show you how to be more authentic in your online presence.
Selling on Stories Guide - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out our website for more ways to work and connect with us!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!
 

Starting messy, brand marketing, & genuine connections with Abby Anderson of Lupine Design Co.

Today, we're excited to be joined by Abby Anderson, co-owner of Lupine Design Co! 🎨 Abby and business partner Julie are an experienced creative duo based in Colorado, using their art skills to create bold murals for schools, shops, restaurants, homes, offices, public spaces & more.
We chat about:
Starting messy, imperfect action, & having a co-owner in business
Being multi-passionate as an entrepreneur
Using murals as marketing & an extension of your brand
Types of murals, businesses who could benefit from them
Creating content & the importance of being personally involved in your socials in 2025
Finding new ways to bring in leads, market your biz & add passive income streams
Our experience with local networking & pros/cons
Creating genuine connections & sharing your authentic energy through your online presence
Lessons learned about boundaries, clients, & taking action
Connect with Lupine Design Co. on Instagram and their website!
 
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
Selling on Stories Guide - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.
Check out our website for more ways to work and connect with us!
 
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
 
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!